Lucent's Red swirl

"When it comes to designing logos, business rhetoric is full of exhortations to avoid the commonplace and choose a unique symbol that truly expresses the organization’s individuality. But more often than not, corporate logos fall back on graphic clichés that allow the company to fit in, rather than to stand out. For many organizations, this conservative strategy makes perfect sense, as their need to be perceived as legitimate overrides other concerns."

After Lucent Technonolgy's red swirl was intially scorned it eventually gained acceptance and is now commended for it's bravery in design.